Apple sponsors Mac iCar and his team in the Piston Cup Racing Series. Mac iCar's racing number is 84, which is the same year that Apple, Inc. famously released the Macintosh personal computer (1984).
Though not much information regarding its products has been revealed, a reference to it is made in Cars 2, when Mater says that his line of work is towing and salvage. Finn McMissile replies by saying, "And Ms. Shiftwell's is designing iPhone apps."
Mac iCar retires some time before the 2016 Piston Cup season and is replaced by another racer. Regardless, the Apple racer gets fired and is replaced by a next-generation racer named J.P. Drive midway through the season. Additionally, Lightning McQueen's computer inside Mack's trailer resembles an iMac, as it has black framing around its screen, and has a FaceTime application (used to call Mater half way through the movie).
- In Planes, a skyPad that belongs to Zed appears, but gets crushed by Ripslinger, however. It is unknown whether or not this is a product of Apple, or another company. but still, it is a parody of the Apple iPad.
- In Cars, the team's racing number was the same as that of the Re-Volting team. The problem was fixed in Cars 3 when the latter changed their number to 48.
- Apple and Dale Earnhardt, Inc. are the only known Piston Cup sponsors to be real companies.
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