Apple sponsors Mac iCar and his team in the Piston Cup Racing Series. Mac iCar's racing number is 84, which is the same year that Apple, Inc. famously released the Macintosh personal computer (1984).
Though not much information regarding its products has been revealed, a reference to it is made in Cars 2, when Mater says that his line of work is towing and salvage. Finn McMissile replies by saying "And Ms. Shiftwell's is designing iPhone apps".
In the 2016 Piston Cup season, another racer replaces Mac iCar some time before the season. Regardless, he gets replaced by a next-generation racer named J.P. Drive mid-way through the season. Additionally, Lightning McQueen's computer inside Mack's trailer resembles an iMac, as it has black framing around its screen.
- In Planes, however, a skyPad belonging to Zed appears, but is crushed by Ripslinger. It is unknown whether or not this is a product of Apple, or another company.
- In Cars, the team's racing number was the same as that of the Re-Volting team. That problem was fixed in Cars 3 when the latter changed their number to 48.
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