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"I'm Run'n Regular"
Slogan, Fiber Fuel

Fiber Fuel is a healthy fuel made from wheat, which makes its debut in Cars. It helps cars run better when incorporated to their diets. Fiber Fuel sponsors a Piston Cup team, with racers Brush Curber and McCoy. This sponsor does not return in Cars 3; however the sponsor in the Disney/Pixar Cars die-cast line in the NASCAR series sponsoring new racer GoGo Logano, the sponsor also appears in Cars 3 as a bottle in Mater's junkyard and the logo also makes a cameo in the end credits.

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Trivia[]

  • In The Art of Cars 2, Fiber Fuel was considered to be one the many different fuels the World Grand Prix racers would use when Cars 2's original story featured the racers using different fuels for each race.
  • Fiber Fuel's logo font is similar to that used on the Can-Am Offroad Vehicles and Parts and Snap-On logos.

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