To give cars energy (energy drink)
Nitroade is a high-energy drink for the cars. In the Piston Cup Racing Series, it is commonly used by racers in order to stay hydrated and maintain energy, and pitties will often provide their racers with it during pit stops.
Nitroade also has a Piston Cup racing team, and it sponsors Aiken Axler, Joltsen, Phil Tankson, Racer 13, and Tim Treadless. The Nitroade crew chief, Eric Roadales, and Hugo Fast are also members of the team.
In Cars, Aiken Axler and his team are competing in the Dinoco 400 at the Motor Speedway of the South. Additionally, "Petrol" Pulaski gives Winford Bradford Rutherford a can of Nitroade while he is taking a pit stop.
Cars: Mater-National Championship
In Cars: Mater-National Championship, the Nitroade logo can be seen on barriers throughout the game's tracks.
Cars: The Video Game
Also, Darrell Cartrip sometimes says this line: "Fans, today's race is sponsored by Nitroade. Nitroade - high-energy drink for high-energy cars!".
In Tokyo Mater, various advertisements for Nitroade can be seen on large screens in Tokyo throughout the duration of the short.
The World of Cars Online
In The World of Cars Online, Nitroade was available as a sponsorship to paid members.
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Names in other languages
- Polish: Nitro
- Polish translation of The Official Magazine cards.