Rust-eze is an American company owned by Dinoco. It sells medicated bumper ointment, with a rear end formula, for cars with rusty bumpers, to eradicate rust. It was created years ago by Rusty and Dusty Rust-eze and since then became recognized trademark in the United States. In 2016, it was sold to Sterling and bought from him by Dinoco later that year.
The company was started in 1990 by Rusty and Dusty Rust-eze who were working on its flag product, medicated bumper ointment, in their mother's garage in Boston, Massachusetts. In more than 10 years Rust-eze became a recognized trademark in the United States. In 2005, the company announced a casting to new face of marketing captains, which was won by Lightning McQueen. The same year, the company's racing team, Rust-eze Racing joined the Piston Cup Racing Series with the number 95 and McQueen as their racer. His racing achievements gave the brand huge publicity. Between a 10 year period the race car won 7 Piston Cups. In 2016, after the crash of McQueen during race, the company was sold to a businessman named Sterling. The new owner built the Rust-eze Racing Center where Next-Generation racers began training to become the new Rust-eze representative in the Piston Cup Racing Series after McQueen's retirement, who decided to take part in the 2017 Florida 500 before ending his racing career. During the race, he taps out and switches with Cruz Ramirez, who wins the race. After that, McQueen temporarily retires and the company was sold to Dinoco making Rust-eze a subsidiary of Dinoco.
The flagship product of the company is the medicated bumper ointment, with a rear end formula. The product guarantees a shiny result instantly. However the actual results may take up to 36 weeks.
Rust-eze Racing is the company's official team during racing events including the Piston Cup Racing Series where their racer was using the number 95. It existed between 2005-2016. During that period, the company had 2 major racers: Lightning McQueen that was their flagship racer during the entire era and Cruz Ramirez, who raced in the 2017 Florida 500 as substitute racer.
The team had many different workers. In 2005, Lightning fired 3 crew chiefs, one which was named Chuck and after that to 2009 Doc Hudson was working on that occupation. The original team of mechanics including Not Chuck quit the team at the end of the 2005 season and was replaced by Luigi, Guido, Sarge, Fillmore and Tow Mater for the race at Los Angeles International Speedway and future races afterwards. During the team's entire history Mack was working as the transporter.
List of workers
Racing team crew
- Cruz Ramirez (2017)
- Mack (2005 to 2017)
- Millie (2017)
- In Boom! Studios Comics comic series Cars, was introduced unnamed Rust-eze racer with racing number 01.
- In Cars in the scene when shops of Radiator Springs were closing Rust-eze can be seen on the Rusty Bumper window. However, according Meet the Cars company was started in 1990 even when movie events of that scene are happening before that year.
- In the beginning of Cars 3, the company's logo on McQueen has a different style, but it is reverted to the old style for the Florida 500.
- It oddly looks similar too the Next-Gen designs for the Piston Cup sponsors.
Names in other languages
- Polish: Zadoluks or Rdza-Papa (Cars: Mater-National Championship)
- Russian: Ржавейка
- Turkish: Pasgit
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