Rust-eze

Template:InfoboxObjectRust-eze is an American company owned by Dinoco. It sold medicated bumper ointment, with a rear end formula, for cars with rusty bumpers, to eradicate rust. It was created years ago by Rusty and Dusty Rust-eze and since then became recognized trademark in United States. In 2016, it was sold to Sterling and bought from him by Dinoco later that year.

History

Founders of the company, Rusty and Dusty Rust-eze.

The company was started in 1990 by Rusty and Dusty Rust-eze who were working on its flag product, medicated bumper ointment, in their mother's garage in Boston, Massachusetts. In more than 10 years Rust-eze become recognized trademark in United States. In 2005, the company announced casting to new face of marketing captains, which was won by Lightning McQueen. This same year, the company's racing team, Rust-eze Racing joined the Piston Cup Racing Series with number 95 and McQueen as their racer. His racing achievements gave the brand huge publicity. Between a period of 10 years the racing car won 7 Piston Cups. In 2016, after the crash of McQueen during race, the company was sold by brothers to businessman Sterling. The new owner built the Rust-eze Racing Center where next-generation racers began training to become Rust-eze representatives on Piston Cup Racing Series after retirement of McQueen, who decided to take part in 2017 Florida 500 before ending with racing. During the race, he taps out and switches with Cruz Ramirez, who wins the race. After that, McQueen retired and the company was sold to Dinoco making Rust-eze and Dinoco the same company.

Products

Can of Rust-eze medicated ointment.

Flag product of company is medicated bumper ointment, with a rear end formula. The product guarantees a shiny result instantly with actual results that may take up to 36 weeks.

Sport

Rust-eze Racing was company's official team during racing events including Piston Cup Racing Series where they racer was using number 95. It existed between 2005-2016. During that period, the company had 2 major racers: Lightning McQueen that was their flag racer during entire era and Cruz Ramirez that was racing on 2017 Florida 500 as substitute racer.

To team belonged many cars. In 2005, the team were hired and fired 3 crew chiefs and after that to 2009 Doc Hudson was working on that occupation. Original team of mechanics including Not Chuck quit the team on end of 2005 and was replaced by Luigi, Guido, Sarge, Fillmore and Tow Mater for race on Los Angeles International Speedway. After that new team was hired but after 2011 team of LA have been recruited again. During entire era of existing of team, Mack was working as its transporter and racing car driver.

List of workers

Owners

• Rusty and Dusty Rust-eze (1990-2016)
• Sterling (2016-2017)
• Tex Dinoco (since 2017)

Racing cars

• Lightning McQueen (2005-present)
• Cruz Ramirez (2017 Florida 500)

Crew chiefs

• Chuck (2005)
• Doc Hudson (2005-2009)
• Smokey (2017 Florida 500)
• Lightning McQueen (2017-2018)

Racing team crew

• Not Chuck (Formally)
• Various Pitties (Formally)
• Luigi 
• Guido 
• Sarge
• Fillmore 
• Tow Mater 

Trainers

• Cruz Ramirez (2017)

Haulers

• Mack (2005 to 2017)

Others

• Millie (2017)

Non-canonical informations

Unnamed Rust-eze racer a in Cars comic.

• In Boom! Studios Comics comic series Cars, was introduced unnamed Rust-eze racer with racing number 01.

Trivia

Logo of Rust-eze on shop window.

• In Cars in scene when shops of Radiator Springs were closing on Rusty Bumper window was seen Rust-eze logo, while according Meet the Cars company was started in 1990 even when movie events of that scene are happening before that year.
• In the beginning of Cars 3, the company's logo on McQueen has a different style, but it is reverted to the old style for the Florida 500.

Gallery

Lightning McQueen poster.

Rust-eze Racing Center

Lighning McQueen in 2006.

Lighning McQueen in 2011.

Lightning McQueen in 2016.

RRC Lightning McQueen

Lightning McQueen in 2017.

Rust-eze Cruz Ramirez

Racing team in 2006.

Names in other languages

• Polish: Zadoluks or Rdza-Papa (Cars: Mater-National Championship)
• Russian: Ржавейка
• Turkish: Pasgit