The Rust-eze Racing Center is an elite facility operated by Rust-eze. Here, young and aspiring racers receive teachings from trainers to improve their racing abilities. It is owned by Sterling.
In Cars 3, after Lightning McQueen's crash, he arrives at the Rust-eze Racing Center in search of assistance. He is introduced to a young trainer named Cruz Ramirez, who calls McQueen her "senior project". Together, the two train to help Lightning grow to beat Jackson Storm in the Florida 500.
Lightning McQueen meets Cruz Ramirez for the first time
Ramirez bears the Rust-eze Centre emblem.