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""You think you're famous now? Ha-ha! We'll be rich, beyond belief."
"Mr. Sterling, what is this about?"
"Your legacy. Every time you lose - you damage yourself. I'm sorry. Your racing days... are coming to an end.""
Sterling and Lightning McQueen, a Cars 3 trailer, [[{{{3}}}]]

Sterling is the secondary antagonist of Cars 3.

Sterling Dunn more commonly known as Sterling, is a billionaire businesscar who purchased Rust-eze, after founders, Rusty and Dusty Rust-eze, put the company up for sale in order to build the Rust-eze Racing Center, an elite training facility with the latest technology. It appears that he also intends to run Rust-eze out of a personal office at the Racing Center. Sterling made his fortune as the 'mudflap king' of the eastern seaboard. While Lightning McQueen didn't know of him, Tow Mater did, stating that he does "make a quality mudflap at an affordable price."


Cars 3

In Cars 3, Sterling brings up the subject of McQueen's retirement while introducing McQueen to a selection of merchandise based on him. He agrees to a deal with McQueen; if he cannot win the Florida 500, then Lightning will have to retire and use his fame to sell Lightning McQueen merchandise. At the Rust-eze Racing Center, McQueen is introduced to Cruz Ramirez, who helps him train to defeat Jackson Storm in the Florida 500. Tex Dinoco, however, offered him "a talk like a billionaire with billionaire", in which Tex Dinoco got Rust-eze under his control. It is unknown what happened to Sterling after that.


Physical description

Sterling is a Revere Motors Model AG, a car based on the BMW 2000CS.

Personality and traits

Sterling proclaims himself to be a big fan of McQueen and is very knowledgeable of his racing career, including that of the racing career of McQueen's mentor, Doc Hudson. He is described as "laid back" and "unassuming", though he takes business seriously,[1] and doesn't say things that are "not charming".[2] His characteristics can be almost identical to Lots-o-Huggin Bear. Although he is way less cruel.

Profiles and statistics

  • Bio
    • "Sterling is a smart and dashing businesscar who runs one of the largest racing centers in the country. Despite his wealth and influence, he comes across as unassuming and laid-back. Sterling often waves off formalities, choosing to be called "Sterling" over "Sir" or "Mister." Although he's not cutthroat or power-hungry, his decisions will always be driven by what is best for his business. Sterling has invested a lot of money in Lightning McQueen, and he wants to make sure his investment pays off."[3]



  • If viewers look closely enough, Sterling has a picture of what looks like Miles Axlerod, the main antagonist of Cars 2, in his office.
    • This led some fans to believe that Sterling and Axlerod are connected in some way, although this was never confirmed to be true.
    • He is based on a BMW 2000CS, but instead, he sports a Cadillac badge. However, it is most likely noted that Doc Hudson's and Lightning McQueen's catchphrases "Float like a Cadillac, Sting like a Beemer!", combine to this.
    • His Concept was a Mercedes-Benz AMG GT

Notes and references

Cars 3
Lightning McQueenCruz RamirezJackson StormDoc HudsonSally CarreraTow MaterLuigiGuidoMackFillmoreSargeSheriffRamoneFloLizzieRedTex DinocoSterlingRusty Rust-ezeDusty Rust-ezeSmokeyHamiltonLouise NashRiver ScottJunior MoonCal WeathersBobby SwiftMiss FritterArvy MotorhomeDr. DamageTacoJimboT-BoneAPBBlindspotPushoverTailgateCigalertFishtailBroadsidePattyBillPileupHigh ImpactFaregameAirboneSuperflyJambalayaLiabilityHit and RunToddRoscoeMr. DrippyDarrell CartripBob CutlassNatalie CertainChick HicksShannon SpokesAlbert HinkeyBrick YardleyPhil TanksonChip GearingsReb MeekerMurray ClutchburnPonchy WipeoutBuck BearinglyTodd MarcusRev-N-Go RacerTommy HighbanksDud ThrottlemanRex RevlerRalph CarlowJack DePostTerry KargasBrian SparkFloyd MulvihillParker BrakestonT.G. CastlenutDarren LeadfootErnie GearsonDirkson D'AgostinoJimmy CablesLane LockeDaniel SwervezRyan LaneyBubba WheelhouseChase RacelottTim TreadlessRich MixonCam SpinnerH.J. HollisEd TruncanHerb CurblerKurtRonaldGabriel"Jet" Robinson"Trick" QuizzlerStrip WeathersTractorsMaddy McGearPat TraxsonMorgan MartinsTiny LugsworthStu ScattershieldsHerb CurblerSweet TeaKris RevstopskiMillieRay ReverhamJeff GorvetteGale BeaufortCal Weathers' HaulerBobby Swift's HaulerMiles AxlerodRogerBudCraig Fäster
Owen WilsonCristela AlonzoArmie HammerLarry the Cable GuyBonnie HuntPaul DooleyCheech MarinRichard PettyKyle PettyChase ElliottDaniel SuárezRyan BlaneyDarrell Wallace Jr.Shannon SpakeRay EvernhamMike JoyJeff GordonDarrell WaltripKerry WashingtonNathan FillionLea DeLariaChris CooperMargo MartindaleIsiah Whitlock Jr.Junior JohnsonH. A. WheelerLewis Hamilton
Brian FeeKevin ReherDaniel GersonRandy NewmanJohn LasseterBen QueenKevin ReherKiel MurrayBob PetersonAaron ConoverMichael Fong