In Cars, the logo for Transberry Juice is seen on Lee Revkins, one of the racers at the Motor Speedway of the South. The trailer for Team Transberry Juice is later seen as Lightning McQueen drives back to Mack.
Between Cars and Cars 3, Lee gets fired and got replaced by Markus Krankzler who would become a veteran. Markus gets fired and was replaced by a next-generation racer named Bubba Wheelhouse, Jr. in the 2016 season.
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