To create false toupees
Cars (logo only)
Cars 3 (logo only)
Vinyl Toupee is a mark of vinyl spray cans that cars can use to have a nice vinyl toupee on the roof. Crusty Rotor is the bearer of this sponsor and also a client of it, as he uses it even for racing. It also sponsored Rev Roadages, and was founded in 1986.
Between Cars and Cars 3, Crusty has retired, and was replaced by Rev Roadages, who would become a veteran in Cars 3. Rev competes in the 2016 Piston Cup season against the likes of Lightning McQueen, Jackson Storm and many others. However, Jackson Storm's performance sparks the interest of next-generation racers, as many Piston Cup teams begin replacing their veteran racers with next-generation rookies. After the Los Angeles 500, Rev either retires or gets fired, and is replaced by the next-generation Vinyl Toupee racer.